Against the sexist violence?

The dane NGO ‘Born og Unge I Voldsramte familier’ has published a very polemic advertising campaign, on the internet, against the sexist violence.

This advertising campaign consists in a kind of ‘game’ called hit the bitch. This game consists in that the ‘player’ has to hit a woman that is insulting him. The person who is playing the ‘game’ hit the woman with a man’s arm that he controls with the mouse or with the webcam. He has to hit her about ten times and the woman each time appears more and more injured. There are two scores, the woman score and the ‘player’ score. The woman score decrease as the ‘player’ is hitting her and the player score increase . Finally the ‘game’ finishes when the player is a 100% macho man and the girl lying on the floor says to him that he is 100% idiot.

This advertising campaign only is available in Denmark, because ‘Born og Unge I Voldsramte familier’ has prohibited its reproduction because of the excessive traffic that they have recieved. So now if you try to enter in the official page of the ‘game’ ‘hitthebitch.com’ there is an informative sign explaining why the entrance to the page is restricted.

I think that this advertising campaign isn’t correct because althouth after the ‘game’ there are some signs that tell you that you’re an idiot and a monster, the person who have played the game have hit the woman and maybe he liked it. I think that there are another best methods to stop the sexist violence, there is no need to hit a woman(althouth her isn’t a real woman) for that.

Here I leave the link of the video, spread by ‘Born og Unge I Voldsramte familier’, the dane NGO, where we can watch, but no play, that game.

http://www.youtube.com/watch?v=iSbr2xLKBrA&feature=related